Al-Khaldi is a well known Arabic tribe, the inhabitant of Southern Arabian Peninsula, today known as Yemen.  The tribe ancestor, Khaldi, a goat herder, is the discover of coffee.  As the legend goes he watched few of his goats becoming cheerful and excited after enjoying a red cherry plant.  Entertaining himself in the coffee cherry he became stimulant and joyful.  There are none accurate date for this period.  But a close estimation would be late in the 10th century. 

From then on the journey of coffee started despite the contradiction about its birth place.  After all, the Peninsula of Arabia was part of the African continent back in Ancient history. 
Some used it as medicine and some used it as food.  Arabs & Muslims Travelers boiled it and grind it with meat fat as an energy food used in their cumbersome long journeys.  Some drank the remaining coffee boiled water during the process of preparing the energy food to stimulate the body.  After the 11th century & through the flourishing of the Islamic era Merchants used to import the coffee from Mocha Port to various part of the Islamic Nation, which covered a large spectrum worldwide.  It spread as far as Indonesia in Asia, as far as Mauritania in Africa, and as far as Venice in Europe.

SALEM MOHAMMED BINMAHFOUZ, a Saudi Arabian coffee connoisseur, from a rich coffee culture started his coffee passion.  Since childhood age 11 promising to behave to the undisturbed ADAE RAHMA, an Abyssinian (Ethiopian) who helped raised him up; he was allowed to participate with her during coffee ceremonies, for it was overwhelmingly important ritual.  

Using her hands and hand made equipments to freshly roast and grind her cup of coffee, which he enjoyed the most, he learned then from the beginning a very valuable lesson: coffee is as good as fresh it can be.  Later his vision and passion for coffee is institutionalized to form the unique selling proposition for the business brand BONNON COFFEE: Genuine Coffee Habitat.